You have content. Do you know where it loses people?
Most health organizations don't have an information problem. They have an orientation problem.
A fixed-scope review of your existing content or patient journey — where people get stuck, overwhelmed, or unsure what to do next — with a prioritized, written list of what to fix first. No rebuild required to start.
18+ years of experience within the German healthcare system · Independent digital health media and orientation projects · Fixed scope, no commitment beyond the audit itself
Content can be accurate and still fail the person reading it.
An orientation audit doesn't ask whether your content is correct. It asks whether someone under stress, mid-decision, can actually use it to figure out their next step.
Health literacy research consistently shows that people under stress — worried, in pain, facing a diagnosis or a decision they don't fully understand — process information differently. Cognitive load rises, and even well-written, medically accurate content can become difficult to absorb or act on.
This audit walks through your existing content or a specific patient journey the way a real visitor would, at the moments that matter most — not a general readability scan, but a structured look at where orientation breaks down.
Not just a description of the method. A worked example.
Rather than a hypothetical before-and-after, you can see this exact method applied to a real page: a structural review covering the orientation gap, the cognitive load, the missing next step, and a priority matrix — the same approach used in this audit.
View the worked example (Artifact 01) →See the underlying case study: German Health SEO & Search Visibility →
Four parts, one prioritized action list.
- Content & patient journey walkthrough — reviewing the pages or pathway you point me to, the way someone in that situation would actually encounter them
- Friction & overload mapping — where cognitive load spikes, where jargon creeps in, where the next step goes missing or unclear
- Structural gap analysis — comparing what's there against what the situation actually requires, not against a generic content checklist
- Prioritized action list — quick wins separated from structural work, ordered by expected impact on orientation, not just polish
A fixed scope, delivered within 10 business days.
- Scope
- Fixed scope — content and patient journey walkthrough, friction mapping, structural gap analysis and prioritized action list, as described above
- Delivery
- Within 10 business days of project start, depending on the size of the content or journey reviewed
- Format
- Written audit report with annotated examples and a prioritized action list
- Price
- Starting at €1,500 — final pricing depends on the size of the content library or journey reviewed, confirmed before work begins
A low-commitment way to start working together — organizations testing the fit before a larger content or architecture project:
- Digital health & FemTech companies
- Health publishers
- Foundations
- Patient organizations
- NGOs
- Clinics and health platforms
What exactly do you review?
Existing website content, patient-facing pages, or a specific patient journey — for example an information hub, a signup or intake flow, or a diagnosis-to-decision pathway. You point me to what matters most; the audit is scoped around that.
Is this the same as a UX audit?
The surface is similar, the lens is different. General UX or content agencies review usability and conversion. This audit reviews the same material through a health-literacy and nervous-system lens — how content lands with someone under stress or facing a health decision, not just whether they can click through it.
Do you rewrite the content too?
The audit itself is diagnostic. Rewriting or restructuring can be scoped as a separate follow-on engagement — plain-language rewriting or a full content architecture project — once the findings are reviewed.
How is pricing structured for larger content libraries?
The starting price covers a fixed-scope audit of a defined content area or patient journey. Larger content libraries, multiple journeys, or multi-market content are scoped and quoted individually after a short initial review.
Looking for AI-search visibility instead of content structure? See the GEO Readiness Audit. For broader content architecture or orientation system work, see For Organizations. Looking inward instead of outward — at your own team's workflows? See my AI Workflow Opportunity Audit.
Start with a short project inquiry.
Send a short email with what you'd like reviewed — a page, a section, or a specific patient journey. I'll follow up with a short scope check before any proposal.
Email hallo@praxisliebenswert.comPrefer a form? Use the general project inquiry form and select "Health Content & Orientation Audit" from the dropdown. Usually answered within a few business days.
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